Welcome to the second step of the eight steps framework. Today, I am happy to introduce you to market mapping and the competitive analysis preparation process which is a three steps exercise. Before we start let me quickly make sure we are on the...
Welcome to the first step in the eight steps framework designed to help you build a robust go-to-market strategy and launch new products effectively. A market trend review is an analysis of past and current market performance and dominant patterns of...
Apple, Microsoft, Sony, and thousands of small and mid-sized companies' managers understand that product launch must be done properly to get market share, corner competitors and bring growth. Customers are impatient, they expect new features,...
How the retail will never be the same again? Amazon's retail strategy extends well beyond Amazon.com into brick-and-mortar cashier-less and pop-up stores that purposely disrupt the retail model. What is Amazon doing? What is the company tactic? Should...
Open Innovation has been widely embraced in organizations across the world. It has proven its effectiveness in the US and Europe, as well. Many cases of it being used efficiently by businesses like P&G, Lego, Samsung, GE, Tata Group, Marico,...
What is product-market fit, and why it is important? Product-market fit is a term used to describe the position at which there is broad market acceptance for a new service, product, or a redesigned version of them. It's not easy to explain the...
Product market fit (PMF) is a popular concept in the startup world, but it gets the attention of larger companies too. While broadly applied in conversations around new high-growth, highly innovative companies, it seems to be more and more popular among...
Successful product innovations signify different things to different folks. Some people tend to think in terms of a product which is 'first of its kind,' first, unique. Naturally, few companies reach innovation at that point. And such revolutionary...
So my wife's friends have come for dinner. This sounds like the moment for a beautiful, relaxing evening, including sweet talks and beer. We sat at the table, and they turned to me and asked: "So what do you do Arek, we have heard you are a business...
IKEA introduced retail innovation many years ago when the founder of the company opened the first shop in Älmhult, Sweden, in 1958. It took 5 years, and the small, retail firm debuted its innovative concept at a 33,300 sfm warehouse in Stockholm. ...
Every successful business, whether it is a startup or larger company, owes its success to its business model. Digitalization is reinventing the services and products. To catch the market opportunities, companies need to focus on initiatives that will...
Business model innovation was never as important as nowadays. Uncertain market forces are a challenge all companies face and are, in most cases, their primary source of risk. Shifts in customer habits, globalization, and technological innovations are...