Gain valuable knowledge in the field of business management, covering topics such as strategic planning, organizational behavior, leadership, and effective decision-making to optimize business operations and drive growth.
Consumer beliefs and behaviors are changing fast. To keep up with—and perhaps even influence—those changes, companies must leverage deep consumer insights. These are internal changes, but they are external ones. COVID19 is one of the most influential...
New product development (NPD) is designing and launching products to answer a market opportunity. AI for new product development has applications across various business sectors. In the automotive vertical, companies consider a combination of smart...
AI can fail you, and in a big way: by delivering results, which nobody cares about, or providing results only if you invest millions, which might not guarantee final success. Measuring the ROI of the Artificial Intelligence project will put you on...
The insurance industry is in an exciting place right now. It is a calm time before the storm. There are multiple changes in the world, especially when it comes to artificial intelligence, which brings earthquakes. The traditional approach of selling...
Germany was first in building a fully autonomous car, so we probably should be aware that Tesla is not the first company, which manufactures this type of vehicle. Decades before Google, Tesla and Uber stepped into the self-driving car business, a team...
Ikea digital initiatives are getting more and more speed. When you look at the changes the Swedish giant is implementing in its operations, you will quickly understand that the company aims high. Ikea's digital transformation boss is Barbara...
Uber business model is one of the most prominent in the digital world. Investors, professors, entrepreneurs study the company moves and hope to grasp how the biggest ridesharing company brings value to customers. There are critics too; drivers who say...
More and more companies look for a Product Manager that specializes in building Artificial Intelligence products. Why? Well, Statista could be one source for a comprehensive answer. The research company claims that the Machine Learning...
A Think With Google mobile marketing study showed that 90% of smartphone users are not sure about the specific brand they want to purchase at the outset of their online research. This is encouraging news for any product managers hoping to achieve...
User experience often holds the most significant opportunity for product growth. The growth has many meanings; it can be a pool of registered users or the level of revenue that the product generates. There is no doubt that excellent product...
Have you heard "we won't finance the product roadmap," and your product development process suddenly died? Do you wonder why you didn't land funding for your fantastic product launch? Do you have a feeling, you should have worked harder on...
Product manager personality influences many different aspects, including team motivation, drive in solving vast challenges and communication standards. Digital product managers of the past focused on the timeline and delivery of the product. Those of...