Unlock the secrets to launching and promoting your product or service with Go-To-Market Strategy. Discover insights, proven techniques, and real-world examples that will propel your business forward and position you for success in the competitive marketplace.
Launching a new product or service (or entering a new market with the existing portfolio) isn't obvious. How can you ensure that you'll reach the right KPIs and achieve your business goals? For that very reason, to improve their odds,...
Consumer beliefs and behaviors are changing fast. To keep up with—and perhaps even influence—those changes, companies must leverage deep consumer insights. These are internal changes, but they are external ones. COVID19 is one of the most influential...
A Think With Google mobile marketing study showed that 90% of smartphone users are not sure about the specific brand they want to purchase at the outset of their online research. This is encouraging news for any product managers hoping to achieve...
Welcome to the second step of the eight steps framework. Today, I am happy to introduce you to market mapping and the competitive analysis preparation process which is a three steps exercise. Before we start let me quickly make sure we are on the...
Welcome to the first step in the eight steps framework designed to help you build a robust go-to-market strategy and launch new products effectively. A market trend review is an analysis of past and current market performance and dominant patterns of...