Intelligent and admired businesses grow and succeed in today's business climate for a myriad of various reasons. It's pretty evident that creativity and innovation are essential pillars in driving growth. Some companies are recognized for their...
Product Management
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Best AI companies to consider for investment
Artificial intelligence is infiltrating every industry, allowing vehicles to navigate without operators, assisting physicians with medical examinations, and imitating the way humans speak. As Yann LeCun, Professor, New York University, said, "Our...
Go-To-Market (GTM) strategy examples for inspiration
Launching a new product or service (or entering a new market with the existing portfolio) isn't obvious. How can you ensure that you'll reach the right KPIs and achieve your business goals? For that very reason, to improve their odds,...
Go to market strategy in the COVID era
Consumer beliefs and behaviors are changing fast. To keep up with—and perhaps even influence—those changes, companies must leverage deep consumer insights. These are internal changes, but they are external ones. COVID19 is one of the most influential...
Artificial Intelligence For New Product Development
New product development (NPD) is designing and launching products to answer a market opportunity. AI for new product development has applications across various business sectors. In the automotive vertical, companies consider a combination of smart...
ROI of Artificial Intelligence project – Key considerations for Executives
AI can fail you, and in a big way: by delivering results, which nobody cares about, or providing results only if you invest millions, which might not guarantee final success. Measuring the ROI of the Artificial Intelligence project will put you on...
How is the insurance industry changing?
The insurance industry is in an exciting place right now. It is a calm time before the storm. There are multiple changes in the world, especially when it comes to artificial intelligence, which brings earthquakes. The traditional approach of selling...
Tesla is not the first. Mercedes was the first autonomous car.
Germany was first in building a fully autonomous car, so we probably should be aware that Tesla is not the first company, which manufactures this type of vehicle. Decades before Google, Tesla and Uber stepped into the self-driving car business, a team...
IKEA digital initiatives that redesign the giant
Ikea digital initiatives are getting more and more speed. When you look at the changes the Swedish giant is implementing in its operations, you will quickly understand that the company aims high. Ikea's digital transformation boss is Barbara...
Uber business model mechanics explained
Uber business model is one of the most prominent in the digital world. Investors, professors, entrepreneurs study the company moves and hope to grasp how the biggest ridesharing company brings value to customers. There are critics too; drivers who say...
How Product Manager gets machine learning skills, the self-starter way
More and more companies look for a Product Manager that specializes in building Artificial Intelligence products. Why? Well, Statista could be one source for a comprehensive answer. The research company claims that the Machine Learning...
How to Build the UItimate Go To Market Strategy
A Think With Google mobile marketing study showed that 90% of smartphone users are not sure about the specific brand they want to purchase at the outset of their online research. This is encouraging news for any product managers hoping to achieve...