Are there any applications of Machine Learning, or are we still talking about the future and something they will come to us in a few years? Artificial Intelligence here and there. Machine Learning, robots, and automation. These terms bombard us from...
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IKEA digital initiatives that redesign the giant
Ikea digital initiatives are getting more and more speed. When you look at the changes the Swedish giant is implementing in its operations, you will quickly understand that the company aims high. Ikea's digital transformation boss is Barbara...
Uber business model mechanics explained
Uber business model is one of the most prominent in the digital world. Investors, professors, entrepreneurs study the company moves and hope to grasp how the biggest ridesharing company brings value to customers. There are critics too; drivers who say...
How Product Manager gets machine learning skills, the self-starter way
More and more companies look for a Product Manager that specializes in building Artificial Intelligence products. Why? Well, Statista could be one source for a comprehensive answer. The research company claims that the Machine Learning...
How to Build the UItimate Go To Market Strategy
A Think With Google mobile marketing study showed that 90% of smartphone users are not sure about the specific brand they want to purchase at the outset of their online research. This is encouraging news for any product managers hoping to achieve...
How to make sure user experience is in the room when management works on product strategy?
User experience often holds the most significant opportunity for product growth. The growth has many meanings; it can be a pool of registered users or the level of revenue that the product generates. There is no doubt that excellent product...
How to convince your executives and get your product roadmap approval
Have you heard "we won't finance the product roadmap," and your product development process suddenly died? Do you wonder why you didn't land funding for your fantastic product launch? Do you have a feeling, you should have worked harder on...
Does the product manager’s personality matters to product management?
Product manager personality influences many different aspects, including team motivation, drive in solving vast challenges and communication standards. Digital product managers of the past focused on the timeline and delivery of the product. Those of...
How to measure the success of digital products?
There is no doubt - if you look after the product launch and growth, you need to know how the product is performing. Product metrics help you to see if the ball is rolling or not. There is a lot of metrics in the digital world, and I bet you can...
I saw the company without a product strategy, and it failed
I don't want to start this article with "what is the product strategy and why you should have one." No, I don't want to do this. There are as many product strategy definitions as queries that we feed Google with. Instead, I would ask you these...
What digital product manager needs to know about the future of AI
Digital product manager orchestrates many functions that influence product development. They not only make decisions about what gets built but also affect the process of how it gets built and launched. Digital product managers of the past focused...
Why Artificial General Intelligence is important and when it will be achieved?
What is Artificial General Intelligence? An Artificial General Intelligence (AGI) would be the intelligence of a machine capable of understanding the world as well as any human being, and with the same potential to learn how to perform a massive range...