For some reason, the company always gets my attention, and the Amazon Artificial Intelligence strategy even made me more curious. I love to constantly check how the company launches new products and develop go to market strategy for its innovations. The...
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Product or service design and test
Welcome to the fifth step of the 4 Waves Go To Market Strategy Framework designed to help you build a robust go-to-market strategy. Today, I am happy to introduce you to the Product / Service Design and Test step. What is the product or service...
Ground rules for applying artificial intelligence to product development
The hype around artificial intelligence (AI) has led to lots of jargon making the technology difficult to understand in product development. I have asked myself? What are the elements which product development should cover in the process of building...
How to staff an artificial intelligence team which can drive AI-powered product development?
The success of your artificial intelligence projects may depend upon data science and machine learning but also the right business focus, prioritization, and product roadmap design. The effective deployment of AI-powered products will require building...
The Business of Artificial Intelligence
The goal of this post: In this post, I am going to articulate what AI can't do and why businesses and individuals should pay a lot of attention to artificial intelligence progress. Table of contents Why do I believe in Artificial Intelligence and I...
Business model design, redesign, and test in a structured way
Welcome to the fourth step of the eight steps framework designed to help you build a robust go-to-market strategy. Today, I am happy to introduce you to the Business Model Design and Test step. Most entrepreneurs focus hard on launching an...
A product roadmap is not a project plan. So what is it?
Product roadmap explains how to move from A to B. A is where you are, but B is where your product vision sleeps. This is the root of the difference between a project plan and a product roadmap. The goal of this post: In this post, I am going to...
Top 7 mistakes which product managers and product development managers make plus how to avoid them
The goal of this post: In this article, I am going to explore the most serious mistakes which product managers make and how to fix them during a product launch, product development, and management. Keep this post handy, as it can hopefully work as...
What should a product roadmap of AI-powered products consist of?
Are you looking for elements that should be considered in your artificial intelligence-driven product roadmap? This article will describe what specific components, which product managers need to consider while working on AI-powered products are. Table...
Validating and Designing Value Proposition
Welcome to the third step of the eight steps framework designed to help you build a robust go-to-market strategy. Today, I am happy to introduce you to the Value Proposition Design and Test step. Why you probably should read this article and...
Learn how to prepare and conduct a market mapping process
Welcome to the second step of the eight steps framework. Today, I am happy to introduce you to market mapping and the competitive analysis preparation process which is a three steps exercise. Before we start let me quickly make sure we are on the...
Go To Market Strategy framework. Step 1 – capture trends into four puzzles.
Welcome to the first step in the eight steps framework designed to help you build a robust go-to-market strategy and launch new products effectively. A market trend review is an analysis of past and current market performance and dominant patterns of...