Skuza Consulting

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New Product Development Walk-Through

New Product Development Walk-Through

Relevancy is the difference between the success and failure of your company. Your new products have to keep up with the pace of today’s marketplace in order to keep up with customer demands - not to mention, their expectations.   While you...

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Product or service design and test

Product or service design and test

Welcome to the fifth step of the 4 Waves Go To Market Strategy Framework designed to help you build a robust go-to-market strategy. Today, I am happy to introduce you to the Product / Service Design and Test step. What is the product or service...

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