Video monetization is the process of using video content to generate revenue. This can be done through advertising, paid subscriptions, or other means. Video monetization is a growing presence in the media landscape, as more and more companies are turning to video content to reach audiences. Video monetization is also being driven by advances in artificial intelligence, which is making it easier to target ads and track user behavior. As video content becomes more popular, companies will increasingly look to video monetization to generate revenue. As seen in the graph below, spending on mobile and digital advertisements is growing exponentially and is expected to continue doing so.
Ooyala
Ooyala is a video monetization company that provides video streaming and distribution services to businesses. The company was founded in 2007 and is headquartered in California. Ooyala offers a number of video-related services, including video encoding, video hosting, and video analytics. The company also uses artificial intelligence to help businesses optimize their video content for maximum impact. In addition to its core video offerings, Ooyala also provides a number of other video-related services, including video advertising and video production.
Muvi
Muvi is a video monetization platform that helps content creators and video publishers maximize revenue through artificial intelligence (AI). With Muvi, video publishers can automatically generate new video products, optimize video delivery for different devices and networks, and track viewer behavior to better understand what content is most popular. Muvi also offers a suite of tools for content creation, including video editing, transcoding, and scene detection. In addition, Muvi provides a set of APIs that allow developers to build custom applications on top of the platform. By offering a comprehensive set of features and tools, Muvi is able to provide a complete solution for video monetization.
Brightcove
Brightcove specializes in video monetization and video streaming. The company was founded in 2004 and is headquartered in Boston, Massachusetts. It has offices in San Francisco, New York City, London, Tokyo, Seattle, Austin, Denver, Los Angeles, Hamburg, and Sydney. The company went public on NASDAQ in February 2007. In January 2014, the company acquired Zencoder, a video encoding company. In April 2014, the company acquired Unicorn Media, a video ad serving company. In November 2016, the company acquired Rapt Media, an interactive video technology company.
In May 2017, the company acquired Expressive Media, an video creation platform. In September 2017, the company announced it was moving its headquarters from Boston’s Seaport District back to the Financial District. In October 2017, the IAB (Internet Advertising Bureau) announced that Brightcove had joined its board of directors. In January 2018, Brightcove appointed David Mendels as its CEO. Mendels was previously the CEO of software companies BeyondCore and Business Objects.
In March 2018, Brightcove announced it was buying video management and distribution startup VidWay for an undisclosed amount. VidWay will become a part of Brightcove’s live video offerings. The acquisition will help Brightcove’s customers to manage and distribute their live video content more easily.
Oculu
Oculu is a video monetization company that uses artificial intelligence to optimize video content for publishers and advertisers. The company was founded in 2014 by seasoned media executives with a passion for video. Since then, Oculu has grown rapidly, serving millions of video streams per day. The company’s technology uses a variety of data points to identify the most valuable video content for publishers and advertisers. This includes things like video engagement, audience demographics, and user behavior. As a result, Oculu is able to generate more revenue for publishers while also providing more targeted and effective advertising for brands.
VPlayed
Vplayed is a video monetization company that uses artificial intelligence to help content creators earn revenue from their video content. The company was founded in 2016 by Samir Gupta and Shikha Sharma and is headquartered in New York City. Vplayed offers two main services: video ad insertion and video analytics. With video ad insertion, Vplayed inserts ads into video content in real-time, based on the video’s content and the user’s preferences. This allows content creators to monetize their videos without interrupting the user experience.
With video analytics, Vplayed uses artificial intelligence to analyze video content and provides insights that can help content creators optimize their videos for maximum engagement and revenue. Vplayed has over 100 customers, including VICE, BBC, and NBCUniversal.
Mazsystems
Mazsystems is a video monetization company that uses artificial intelligence to help content creators earn revenue from their video content. Mazsystems was founded in 2018 by entrepreneurs Ryan Merritt and Tyler windows. The company is headquartered in San Francisco, California. Mazsystems offers two main services: video advertising and video Pay-Per-View. Video advertising allows content creators to embed ads into their video content and earn revenue based on the number of views the video receives. Video Pay-Per-View allows content creators to charge viewers a fee to view their video content.
Mazsystems has a network of over 500,000 content creators and has served over 10 billion video views. Mazsystems is backed by leading venture capital firms, including Sequoia Capital, Andreessen Horowitz, and Lightspeed Venture Partners.
Cleeng
Founded in 2010, Cleeng is a video monetization platform that enables publishers to unlock the full value of their video content. Powered by artificial intelligence, Cleeng provides a suite of tools that helps publishers to increase video views, engagement, and revenue. Cleeng is used by leading video publishers around the world, including NBC, Fox, and Sky. With Cleeng, publishers can easily monetize their video content through subscription plans, pay-per-view rentals, and advertising. With Cleeng, video publishers can finally unlock the full potential of their video content.
Conclusion
There are many video monetization companies that use artificial intelligence to help content creators earn revenue from their video content. These companies offer a variety of services, including video advertising, video Pay-Per-View, and video analytics. As a result, they are able to generate more revenue for publishers while also providing more targeted and effective advertising for brands. As seen in the graph below, Hulu’s ad revenues have grown exponentially over the past few years. This growth is a result of the increased use of cost-effective video monetization companies by streaming platforms. Therefore, these video monetization companies have had quite an impact recently.
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