Understanding your customers on a deeper level is the key to driving successful marketing and building lasting relationships. Customer segmentation—dividing your audience into groups based on shared characteristics—enables you to create more...
This case study explores the product portfolio redesign and the AI integration in a software development company. The company's software is designed to assist various industries, including retail, by automating tasks and enhancing operational...
Embracing the Digital Age for Exceptional Customer Experiences Customer-centricity has become the cornerstone of success in today's rapidly evolving business landscape. As consumer expectations continue to rise, companies must adapt their strategies to...
In today's data-driven landscape, businesses often grapple with the challenge of siloed systems, where disparate platforms house conflicting customer information, leading to inconsistent data across touchpoints. This fragmentation not only impedes...
Optimizing Motor Rehabilitation: Machine Learning Solutions for Parkinson’s and Stroke Recovery This case study explores the problems we solved for a healthcare company that uses machine learning algorithms to improve the motor function of patients with...
In the evolving landscape of customer service, AI and automation are increasingly pivotal, promising enhanced efficiency and customer satisfaction. However, a significant hurdle remains: the effective interpretation and utilization of the vast data...
In January 2024, I had the privilege to attend the Data Day Texas Conference, commencing on the 27th at the AT&T Executive Education and Conference Center in Austin. This event was a comprehensive showcase of the latest trends and insights in data...
In this case study, I delve into my personal involvement with a software development company that specializes in creating tools for legal firms. This software is designed to assist lawyers in litigating against individuals who fail to fulfill legally...
Unlocking the Hidden Value of Data as an Asset for Your Business If done properly your data could be deemed to be valuable assets. 21st December 2023 | Marc Smith. Data is an in-house result of many Digital Businesses systems but should not be only a...
In the realm of technological evolution, artificial intelligence (AI) stands as a beacon of transformative power, heralding a future brimming with potential and promise. As an avid observer of AI trends, my attention has been particularly captured by...
Introduction: This case study will present the results of a project aimed at defining standards for conducting transformation projects and designing IT ecosystems in the Maspex Group. Maspex Group is a company operating in the food industry,...
Introduction: In the rapidly evolving landscape of modern business, Artificial Intelligence (AI) stands as a beacon of transformative power. It is the new buzzword in the business community, and rightfully so. This technology was once a distant dream...