Today I have something amazing for you. Do you want to be a powerful innovator in your company? Do you want to work with your boss on the disruptive projects? Are you an innovator but you need a team, budget, and space to bring the future to people's lives?
It doesn't matter if you work for a big company or a smaller business. Do you know what the secret is? It's the customer. Your customers know everything, and you should start with them.
a) Where can you look for inspiration?
b) What steps can you take immediately?
c) How to pitch your business development and strategy managers?
Please watch the video (it's
That's not everything !!!
I have also prepared text version + slides as well as an audio file (grab it if you are stuck in the traffic, or you can't read or have no time to watch)
I used these steps to start shaping two innovation incubators for my customers, it works very well!!!
Hi, this is Arek Skuza. In this article, I would like to tell you today about how to start a company innovation incubator, which solves customer problems from the very, very beginning. I will also discuss the way you can convince your CEO to help you start with it. If you start solving customers problems your management team will supply you with all necesseary resources - that's the best way to become the most powerful innovator in your company.
I believe that startup can bring growth and traction to your business. Thus, I help you to make it happen. Since company incubator is customer centric from the very beginning, let me start with a little story.
Mr. Christensensen, who is a Harvard business school professor, run a project for McDonald's about the milkshakes.
McDonald's was trying to figure out how to make the milkshakes better and to sell more of them. Therefore, McDonald's tried to convince people to give them feedback about enhancing the milkshakes.
Mr. Christensensen’s idea is to hire a product to do the job. Finally, Mr. Christensensen hired a lot of products/ utilities to do the job for them. Just like when we hire a car to do the job for us, we hire a smart phone to do the job for us, newspaper to do the job for us.
In this case, we also hire the milkshake to do the job for us. So, what’s the job of milkshake?
To find out, McDonald's was running a test to
So, basically, Mr. Christensensen sent his teammates to a few McDonald's restaurants.
So, Mr. Christensen suggested meeting the customers in restaurants in the morning. The theme from Mr.Christensen team, they spent 18 hours in restaurants and realized that among others, most milkshakes were bought before 8 am.
That's called the attention. So, he sent people to McDonald's restaurant next day, and they spent time outside. Here is what they have learned: the main motive that people buy milkshake is that they are about to have a boring drive to work. Therefore, Mr. Christensen ask the customers “What did you do before milkshakes were invented?”
So, people used to say,
“I hire a banana, but I have to eat it in a minute, and this boring drive
werestill there” or “I hire a donut, but it's sticky,” “I hire a bagel, but I have to put the jam on it because bagel is dry. So, to put the jam and cheese on it, I have to drive with both knees. Yes, with both knees. Then, I hire a snicker's, but that made me feel guilty. Finally, the milkshake is perfect because it keeps me hungry, It keeps me full by 10 am, and then I have 20 minutes drive and I can still do something with my hand and I drink that milkshake and I love it”
So, what they realize that it's not about enhancing milkshake so much. It's about giving people a way to buy that milkshakes faster, right? And they also realize what is the competitor. It's not another milkshake in another restaurant. It's basically donut, bagel, banana, and snickers. Then, McDonald's realized that the market for them is seven times bigger than expected.
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let me give an example of the company that were hunting for customer problems exactly where they are, and they hire startup to solve that problem for the customers. That's a perfect incubator activity. To find a startup that can solve the problem of your customer, right? It's not about desk, it's not about the office space.
It's about startup and a company.
In the Philippines, people find it hard to have their money wired abroad. It's a $34 billion problem, which Western Union tackle with a startup called Coins. Coins startup is a $10 million funded company. It's not a unicorn. It's not a huge startup with amazingly significant funding. It's a $10 million funding only, and they tackle together with the western union $34 billion-problem, which is surprisingly customer-centric from the very beginning.
“What can you do tomorrow?” Right, just tomorrow, when you want to start it and convince your supervisor or CEO or boss to run incubator that is customer-centric.
So, this is how you can start a company incubator which solves customer's problems from the very beginning. CEOs love it because it brings money, traction, and growth. Now you can be a chief of the customer-centric incubator, and you can start pitching your boss for building one and putting you in charge.
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Thank you very much in advance!
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