The Monetization of Video Streaming with AI

While the use of AI in video streaming is not new, it is becoming more and more important as the demand for streaming services increases. The graph below shows the popularity of video streaming services worldwide. In order to keep up with the competition, video streaming providers need to find ways to differentiate their services.

Cost Optimization

Video streaming providers can use artificial intelligence and machine learning to reduce costs by optimizing expenses. For example, AI can be used to optimize the placement of advertisements and create subtitles. Therefore, the overhead costs of targeting ads and generating subtitles are severely reduced. By using AI, providers can save money while still providing a high-quality experience for their users.

A company called Vistream is using artificial intelligence to help video streaming providers monetize their video services. Vistream provides a platform that uses machine learning to generate dynamic advertisements, create subtitles, and comply with regulatory warnings. Vistream’s platform is designed to help video streaming providers save money and increase revenue. As AI continues to evolve, we can expect even more ways for video streaming providers to monetize their services.

Dynamic Advertisements

Another way that AI can be used to monetize video streaming is through the use of dynamic advertisements. Dynamic advertisements are based on the user’s behavior and preferences. For example, if a user has been watching a lot of cooking shows, the streaming service may show them ads for kitchen appliances. This type of targeted advertising is more effective than traditional advertising because it is more likely to result in a purchase. A study by AOL found that dynamic advertisements are 70% more likely to be clicked on than traditional ads.

A number of video streaming providers are already using AI to generate dynamic advertisements. Netflix uses artificial intelligence to target ads to users based on their watching habits. Hulu also uses AI to target ads, but they take it one step further by allowing advertisers to bid on ad space in real-time. This allows advertisers to tailor their ads to the specific users that they want to reach.

Subtitle Generation

Subtitles are another area where AI can be used to monetize video streaming. By automatically generating subtitles, video streaming providers can save money and time. Subtitles are generated automatically using deep learning. Deep learning is a type of machine learning that uses artificial neural networks to learn how to perform specific tasks. Deep learning can be used to automatically generate subtitles by analyzing the video content and the audio track. This approach is able to generate accurate subtitles in multiple languages. Therefore, streaming providers are able to expand their market across the world.

Netflix is the largest company that uses AI to generate subtitles for all of its movies and TV shows. The graph below shows the growth of Netflix’s global users over the past couple of years. A large factor in this worldwide growth is the ability to generate subtitles for different languages across the world.

Video streaming providers can use automatic subtitle generation to save money and time. Traditionally, subtitles had to be created manually, which is a time-consuming and expensive process. By using deep learning to generate subtitles automatically, video streaming providers can reduce their costs and increase their efficiency.

Compliance with Regulatory Warnings

AI can also be used to comply with regulatory warnings. For example, if a video streaming provider is showing content that is not appropriate for all audiences, AI can be used to automatically generate a warning label. This will help the provider to avoid any penalties or fines. Some content is restricted in some countries but not in others. Therefore, AI can quickly and efficiently customize each video to display warning labels for different people all across the world. A company called Viagogo uses machine learning to automatically generate warning labels for different countries. This helps the provider to stay compliant with regulations and avoid any penalties. As streaming platforms become more popular and regulations become stricter, AI and ML are crucial in helping streaming providers avoid any lawsuits and extra penalties.

Automatic Video Synthesis for Smart Advertisement

Finally, artificial intelligence can be used to automatically synthesize videos for smart advertisements. Video synthesis has the ability to transfer one image or video into another image or video seamlessly by AI engines. Therefore, advertisements for the same product can be altered to fit different audiences in different countries. New textures, messages, and logos can be generated to fit a certain audience without disrupting the flow of the video. Therefore, the audience can still enjoy their viewing experience and view an advertisement that matches their region and interests.

With the advancement of artificial intelligence over the past couple of years, advanced video synthesis can be carried out by intelligent AI engines without the need for human involvement. Therefore, the overhead cost of employing marketers for different countries and regions is drastically reduced for streaming service providers.

Conclusion

In conclusion, artificial intelligence and machine learning can be used to reduce costs and monetize video streaming through cost optimization, dynamic advertisements, subtitle generation, compliance with regulatory warnings, and automatic video synthesis for smart advertisement.

Video streaming providers that use artificial intelligence will be able to save money and time while still providing their audiences with a high-quality experience. By using AI to generate subtitles, video streaming providers can expand their market across the world. Compliance with regulatory warnings will help providers avoid any penalties. Finally, automatic video synthesis can be used to create smart advertisements that are tailored for different audiences in different countries.

Overall, artificial intelligence is a powerful tool that can be used to improve the quality and efficiency of video streaming. As the technology continues to develop, we can expect to see even more amazing applications of artificial intelligence in the future.

References

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Statista