Driving AI-Powered Product Development: A Case Study in Skills Analysis

In the dynamic landscape of modern business, organizations are increasingly turning to artificial intelligence (AI) to optimize processes, enhance customer experiences, and foster innovation. This case study explores a company’s journey toward leveraging AI to revolutionize its operations. We’ll delve into their challenge, proposed solution, and the strategic approach they adopted to prepare their teams for the implementation of AI.

The Challenge: Reinventing Customer Engagement with AI Insights

Our subject company, a prominent player in the sales and account management sector, faces the formidable task of analyzing numerous phone conversations conducted by sales representatives and account managers. This analytical process aims to enhance the effectiveness of their customer sales funnel, ultimately driving improved conversions and revenue growth. However, the manual nature of this analysis introduces inefficiencies, consumes valuable time, and leaves room for human errors.

Recognizing the potential of AI to reshape their operations, the company embarked on a journey to integrate AI into their workflow. Their vision encompassed utilizing AI to automate the analysis of voice and text data, enabling the development of innovative digital products and services that would redefine their product portfolio.

The Proposal: A Holistic Approach to AI Integration

To translate their AI-driven vision into reality, the company formulated a comprehensive strategy comprising three essential components: technology and competence, methodology, and experience capitalization and risk assessment.

  1. Technology and Competence: Elevating Skills for AI Integration

The company’s first step towards successful AI integration involved an in-depth skills analysis of their workforce. This analysis aimed to evaluate existing competencies, identify opportunities for AI-driven automation, and assess the compatibility of their current technology stack. To bridge any competency gaps, the company planned targeted upskilling initiatives, ensuring their teams were well-equipped for the demands of AI-powered projects.

Central to this initiative was the utilization of a skill matrix, a powerful framework that mapped employees’ skills and their corresponding proficiency levels. This comprehensive grid provided a structured overview of available skills and their evaluations, enabling the company to manage, plan, and monitor the existing and desired skills across roles, teams, departments, projects, and the entire organization. The skill matrix, sometimes referred to as a competency matrix, acted as an invaluable tool in facilitating informed decision-making, aligning skill development strategies, and optimizing the allocation of human resources. In essence, the skill matrix served as the cornerstone of the company’s strategic approach to fostering a workforce adept in AI integration.

You can find a template of skill matrix here. 

What is Skill Matrix in HR?

  1. Methodology: Proof of Concept and Scalability Evaluation

A pivotal phase of the proposal centered around the creation of a Proof of Concept (PoC). This PoC would serve as a testing ground to assess the viability and scalability of AI-based automation. Specifically, it would gauge the efficacy of AI technology in automating tasks such as completing evaluation forms and extracting insights from voice and text data. By conducting this PoC, the company aimed to gather crucial insights into the potential impact of AI on their operations, paving the way for broader implementation.

  1. Experience Capitalization and Risk Assessment: Empowering Future Autonomy

Acknowledging the importance of knowledge transfer and risk management, the company devised a plan to create comprehensive manuals. These guides would empower their internal teams to independently execute upcoming AI projects. This strategic move aimed to foster self-reliance and cultivate a culture of continuous learning within the organization. Additionally, the company intended to establish measurable performance indicators to monitor the progress of speech and text recognition automation projects, ensuring ongoing evaluation and risk mitigation.

Unveiling Excellence through Skills Analysis: The Skill Matrix Approach

At the heart of the company’s transformative journey lies the adoption of a skill matrix—an indispensable tool for evaluating, mapping, and nurturing employee skills. The skill matrix offers a structured framework to assess competencies and track skill development across the organization. Regular updates to this matrix enable the identification of skill gaps, facilitate targeted upskilling efforts, and ensure a harmonious alignment of resources.

This innovative approach offers a range of benefits:

  1. Identifying suitable candidates for AI-related roles and responsibilities.
  2. Bridging missing competencies and fostering skill development.
  3. Aligning teams and departments based on skill distributions.
  4. Tracking individual growth trajectories and professional development.
  5. Assisting HR in selecting ideal candidates for specialized positions.
  6. Promoting the continuous enhancement of key personnel.
  7. Presenting a compelling case for skill development investment to potential stakeholders.

Mapping the Path Forward: A Framework for Skills Assessment

To streamline their skills analysis efforts, the company identified five pivotal professional roles essential for orchestrating and advancing AI projects. These roles, particularly significant in projects involving Natural Language Processing (NLP) and Speech to Text technologies, formed the foundation for a skill matrix encompassing 41 essential competencies. Drawing insights from top-tier solutions, the company fashioned a scalable skill matrix tailored to their unique operational needs.

Equipped with insights gained from the evaluation of nine prominent skill matrix solutions, the company initiated the collection and assessment of skills within their workforce. Through clear communication and guidance, they ensured that their employees were empowered to contribute effectively to the creation of an accurate and insightful skill matrix.

As the company embraced the skill matrix framework, they laid the groundwork for a data-driven future enriched by AI. This approach set the stage for pinpointing skill gaps, fostering skill development, and nurturing a culture of continuous improvement. Armed with a well-defined roadmap, the company was poised to navigate the complexities of AI-powered product development and emerge as a frontrunner in their industry.

The Current Landscape: A Snapshot of the Status

With data meticulously collected from all employees, a comprehensive and accurate skill matrix was established. This matrix serves as a crucial repository of skills possessed by the workforce, a tool that enables informed decision-making and strategic planning. Remarkably, the matrix was completed without any questions or uncertainties, underscoring the commitment and dedication of the employees.

As part of their meticulous research process, the company referred to renowned industry reports from authoritative sources. Drawing from these valuable insights, a reference model was meticulously crafted. This model outlines the specific skills required for successful project implementation, guiding the composition of teams that collaborate seamlessly across key domains.

The Reference Model: Fostering Collaborative Excellence

To achieve their transformative goals, the company recognized the need to unite three distinct teams into a cohesive and collaborative unit. The orchestration of these teams is crucial for driving successful AI integration:

  1. Management & Analytics Team: This is an internal team focused on knowledge transfer from outsourced partners. They bridge the gap between external expertise and internal operations, ensuring seamless alignment.
  2. AI Engine Team: An outsourced team specializing in AI engine development and implementation. Their technical prowess is paramount to the AI-powered endeavors.
  3. Software Development Team: Another outsourced unit, this team is responsible for the development of applications that bring AI-driven innovations to life, enhancing user experiences and operational efficiency.

Understanding Expertise Levels: A Critical Component

Central to the skill gap analysis is the definition of minimum expertise levels required for each role outlined in the reference model. These proficiency thresholds are informed by extensive research into industry best practices. The reference model stipulates specific skill levels and years of experience for key positions:

  1. Project Manager (AI)
  2. Machine Learning Researcher
  3. Data Scientist
  4. System Architect/AI Architect
  5. Business Analyst

Current Status: Illuminating Skill Gaps

Upon conducting a comprehensive analysis, a clear pattern emerged – a significant discrepancy between the current skill levels of employees and the reference model’s requirements. Notably, the gap was most pronounced in the realm of AI skills, particularly in domains like Natural Language Processing (NLP) and Speech to Text technologies. The findings reveal that only 21% of AI, NLP, and Speech to Text skills, defined at least at level 2 (independent) with 1-2 years of experience, were present within the current workforce.

The most pressing skill gaps were identified within the roles of Project Manager and Business Analyst, where the demand for AI proficiency is particularly high.

A Path to Empowerment: Regular Competency Monitoring

As part of their ongoing commitment to excellence, the company recognizes the value of continuous improvement. The skill matrix, a dynamic tool in itself, extends beyond identifying skill gaps. It serves as a mechanism for tracking changes in employee competencies on a recurring basis. With a quarterly review cycle, the company is poised to proactively address skill gaps and capitalize on growth opportunities.

In a visionary move, the project aims to deliver a competency matrix that not only tracks skill levels but also visualizes competency growth over time. This real-time visualization serves as a testament to the company’s dedication to employee development and organizational advancement.

Bridging Skill Gaps: Strategies for Competency Enhancement

In our pursuit of crafting an empowered AI-driven future, the task of filling skill gaps emerges as a crucial endeavor. Here, we present a comprehensive proposition that outlines targeted approaches to address these gaps effectively:

  1. Leveraging Professional Contractors for Key Roles

To swiftly address the skill gap in roles such as Machine Learning Researcher (MLR), AI System Architect, and Data Scientist, a judicious approach is to engage professional contractors. This strategy offers distinct advantages:

  • Efficiency in Project-based Hiring: Hiring full-time employees for project-specific roles is discouraged, especially from regions with high remuneration expectations.
  • Mitigating High Costs: Full-time professionals often demand substantial salaries (approximately 200k USD/year) along with additional benefits such as equity, insurance, and bonuses. (https://www.dataquest.io/blog/business-analyst-salaries/
  • Minimizing Employee Turnover: The AI professional market witnesses significant churn, where employees may leave within months after the investment in their development.
  • Attractiveness and Scale: Given the company’s size and evolving technology background, attracting professionals might pose a challenge.

The recommended course is to collaborate with a reputable job agency specializing in AI expertise. By partnering with vetted and accomplished AI experts, the organization can tap into a network of professionals tailored to project-specific requirements.

  1. Enlisting a Dedicated Full-Time AI Professional

In the intermediate stages of the project, the organization can bridge skill gaps by hiring a single, full-time AI professional. This pivotal role will contribute significantly to the project’s success and post-project knowledge transfer:

  • Strategic Hiring: A solitary, experienced AI professional can facilitate knowledge exchange between outsourced teams, ensuring a seamless transition of expertise.
  • Project Documentation: The professional will shoulder the responsibility of meticulously documenting technical and business requirements, promoting clarity and alignment.
  • Knowledge Transfer: Post-project completion, the professional will conduct training sessions for internal employees, ensuring the organization retains valuable insights.
  • Business Requirement Fulfillment: The hired professional will have a profound understanding of project scope, ensuring meticulous adherence to business requirements.

In implementing these strategies, there are specific tools that can greatly facilitate the process:

  1. Toptal: When seeking professional contractors, platforms like Toptal can be an excellent choice. Toptal specializes in connecting companies with top-tier freelancers in various fields, including AI expertise. Through a rigorous screening process, Toptal ensures that you’re connected with highly skilled AI professionals who can seamlessly integrate into your projects, ensuring quality and efficiency. This platform offers a curated pool of experts for project-based hiring, making it easier to find the right talent for your AI initiatives.
  2. Upwork: When enlisting professional contractors, freelance marketplaces like Upwork can be a powerful resource. Upwork provides a wide range of freelancers with AI expertise, and its platform features project posting, proposal submission, and secure payment mechanisms. This platform simplifies the process of finding and collaborating with skilled professionals on a project basis.
  3. Confluence (Atlassian): For effective project documentation and knowledge management, Confluence by Atlassian is a robust tool. It enables teams to create, organize, and share project documentation in a collaborative environment. With features like rich text editing, file embedding, and commenting, Confluence supports the creation of comprehensive documentation that aids in project clarity, alignment, and knowledge transfer.
  4. Fostering Internal Development and Knowledge Enhancement

Central to the long-term success is the consistent evolution of the internal workforce:

  • Empowering Team Members: Current employees should embark on continuous development journeys in AI, paving the way for future roles like AI Project Manager, Business Analyst, and Data Scientist.
  • Agile Management and AI Knowledge: A concerted effort to enhance skills in Agile management and Artificial Intelligence will empower the team to navigate evolving industry landscapes.

This strategic approach encompasses targeted external partnerships, focused internal hires, and the relentless pursuit of knowledge enhancement. By embracing these strategies, the organization is poised to not only bridge skill gaps but also position itself as a vanguard in the realm of AI-driven innovation.

Navigating IT Ecosystems: A Comprehensive Analysis

As we delve deeper into our exploration of transformative strategies, our focus shifts towards an intricate web of digital tools that underpin efficient operations. The analysis of IT ecosystems emerges as a pivotal aspect, shaping the foundation upon which innovation and productivity thrive.

The Current Landscape: A Comprehensive Assessment

With data meticulously collected from all employees, a comprehensive file captures the intricate tapestry of applications utilized within the organization. This repository stands as a testament to the commitment and dedication of the workforce, illuminating the tools integral to daily operations. Notably, the process of completing the file transpired seamlessly, with no questions or uncertainties registering along the way.

Through meticulous examination, a staggering 68 unique applications were identified, each playing a distinct role in the organization’s functioning. The applications serve various purposes, ranging from project management and customer communication to data storage and daily task execution.

IT Ecosystem Monitoring: Unveiling Opportunities for Savings and Efficiency

Informed by insights from industry leaders such as Gartner and Deloitte, a critical reality emerges – software licensing and maintenance activities consume a significant portion of the IT budget. These expenditures account for nearly 22%, warranting a meticulous approach to software asset management. The implications of this approach are profound, as demonstrated by Deloitte’s Software Asset Assessments, where companies discovered unrealized cost savings of up to 25% of their annual maintenance spend.

The assertion becomes clear: when a company doesn’t manage software, the software inevitably manages the company.

Maximizing Utilization and Minimizing Redundancy

An insightful revelation emerges from the analysis – over 80% of employees rely on applications like Teams, Excel, and Outlook for their daily tasks (https://www.microsoft.com/en-us/worklab/work-trend-index/will-ai-fix-work). This utilization demonstrates a wise allocation of resources, ensuring that software investments are aligned with practical needs.

However, a more nuanced approach is essential. The analysis underscores the need to verify the relevance of applications with minimal usage frequency. The goal is to unearth potential cost savings and align the software stack with employees’ genuine requirements. In this pursuit, 10 out of 18 applications deemed crucial in daily work were reported by only a single employee. It is recommended to investigate and understand the reasons behind this discrepancy, determining whether these applications truly merit inclusion in the ecosystem.

Mapping the IT Ecosystem: A Prerequisite for Efficiency

A significant step in optimizing the IT landscape is the creation of an IT ecosystem map. This visual representation is instrumental in comprehending the purpose of each software and evaluating its continued relevance. By regularly assessing software functionalities and usage, the organization can ensure that its resources are effectively allocated and that redundancy is minimized.

In particular, vigilance is crucial when dealing with software that offers similar functionalities. For instance, while only one employee reported using the Toggl app, nearly 50% utilized Tick. Similarly, a staggering 60% employed Word, highlighting the importance of maintaining a unified source for formal documentation to avoid confusion.

Seamless Transition and Resilience: The Road Ahead

As the organization moves forward, meticulous preparation is essential. A readiness for project cut-offs and an agile approach to implementation are critical. Identifying applications that can potentially be phased out post-project implementation is key. Moreover, a systematic transition process should be established, ensuring a smooth transfer of customers to new software while mitigating potential issues and project failures.

In this transformative journey, several recommendations emerge:

  1. Implement subscription and application management to gain clarity over software assets.
  2. Optimize software consistency by selecting one application for specific business needs.
  3. Regularly monitor software usage and turn off applications when unnecessary.
  4. Document knowledge and best practices through an internal wiki.
  5. Standardize processes and discourage unofficial practices.
  6. Implement software security alerts for all external applications.

By embracing these recommendations and navigating the intricacies of IT ecosystems with finesse, the organization is poised to enhance efficiency, streamline operations, and fortify its position in an ever-evolving digital landscape. In the next installment, we will delve into the organization’s initiatives to enact these recommendations, unraveling the path towards IT excellence and sustained growth.


This case study highlights our journey towards AI-powered innovation and efficient IT ecosystems. Addressing skill gaps and nurturing AI-ready teams through the skill matrix proved crucial. Our approach embraced professional contractors, a dedicated AI professional, and internal growth, positioning us for agile AI integration.

Simultaneously, IT ecosystem analysis unveiled efficiency avenues. Mapping applications and optimizing usage streamlines operations and maximizes savings. Our commitment to resource optimization is evident in measures like software management and seamless transitions.

Looking forward, the journey continues, demanding ongoing commitment and innovation. As this study concludes, we stand on the cusp of realizing our vision, securing growth, and claiming a pioneering role in AI and the digital landscape. The next phase reveals practical strategy implementation, propelling us toward sustained success.

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