A Think With Google mobile marketing study showed that 90% of smartphone users are not sure about the specific brand they want to purchase at the outset of their online research. This is encouraging news for any product managers hoping to achieve...
User experience often holds the most significant opportunity for product growth. The growth has many meanings; it can be a pool of registered users or the level of revenue that the product generates. There is no doubt that excellent product...
Have you heard "we won't finance the product roadmap," and your product development process suddenly died? Do you wonder why you didn't land funding for your fantastic product launch? Do you have a feeling, you should have worked harder on...
Product manager personality influences many different aspects, including team motivation, drive in solving vast challenges and communication standards. Digital product managers of the past focused on the timeline and delivery of the product. Those of...
There is no doubt - if you look after the product launch and growth, you need to know how the product is performing. Product metrics help you to see if the ball is rolling or not. There is a lot of metrics in the digital world, and I bet you can...
I don't want to start this article with "what is the product strategy and why you should have one." No, I don't want to do this. There are as many product strategy definitions as queries that we feed Google with. Instead, I would ask you these...
Digital product manager orchestrates many functions that influence product development. They not only make decisions about what gets built but also affect the process of how it gets built and launched. Digital product managers of the past focused...
What is Artificial General Intelligence? An Artificial General Intelligence (AGI) would be the intelligence of a machine capable of understanding the world as well as any human being, and with the same potential to learn how to perform a massive range...
Product management is a dynamic field that requires a lot of tenacity and grit, but not necessarily an advanced degree like an MBA. To succeed as a PM, you’ll need to have an entrepreneurial spirit and a high level of emotional intelligence. The best...
Relevancy is the difference between the success and failure of your company. Your new products have to keep up with the pace of today’s marketplace in order to keep up with customer demands - not to mention, their expectations. While you...
As artificial intelligence capabilities are plotted into new products and services, it is great to review the AI software, which Product Managers can use in their job and increase efficiency dramatically. Product management tools include: product...
In this post, I want to introduce you to a business case study on how global, logistics, oil and gas company leveraged co-creation and launched a new product cheaper and faster. I divided this post into eight different steps, which represents the...