The Role of Artificial Intelligence in the Metaverse

📅 18 December 2021

1. What is the metaverse?

The metaverse is a collective virtual space that merges the real world with the virtual world. In the past, it was mainly used for gaming and entertainment purposes. However, recent technological advances have made it possible for the metaverse to be used for a variety of other purposes, such as education, business, and socializing. The metaverse will use augmented and virtual reality (AR/VR) in combination with artificial intelligence and blockchain to create scalable and accurate virtual worlds.

Artificial intelligence (AI) applications are becoming more and more common in our daily lives. In a recent McKinsey survey, 50% of those surveyed said that their company uses AI for at least one business function while 40 percent have an organization-wide strategy involving artificial Intelligence! This metaverse will use augmented reality with virtual realities to create scalable accurate worlds which can be used as learning environments or social spaces too.

With the increasing popularity of augmented and virtual reality (AR/VR), the metaverse is becoming an increasingly more viable platform for a variety of purposes. In particular, the use of artificial intelligence (AI) in the metaverse will play a significant role in enhancing user experience and interaction.

2. Why is AI important for AR/VR? 

One of the most important aspects of the metaverse is the role that AI will play in enhancing the user experience and interaction. AI can be used to create more realistic and lifelike avatars, as well as to personalize the user experience based on their preferences. It can also be used to improve social interactions by providing virtual spaces that simulate real-world interactions.

AI can also help improve the security and safety of virtual worlds by creating accurate digital avatars that can warn users of any potential threats or dangers. Some companies already use this combination to create highly realistic and immersive virtual universes where users can interact with each other in a social setting or attend business meetings in a safe and secure environment.

One of the biggest benefits of using AI to enhance the user experience in the metaverse is that it can be used to create custom experiences that are tailored to users’ preferences.

For example, brands could use this technology to offer customers personalized products based on their activities, interests, and preferences. This would give them a competitive advantage over their competitors, as they could create more interactive and immersive virtual experiences to attract new customers.

A great example is Nike, which has agreed to buy RTFKT, a business founded in 2020 that creates digital products like sneakers and uses blockchain technology. “This acquisition is another step towards accelerating Nike’s transformation into an innovative brand,” said CEO John Donahoe. “RTFKT is a technology platform that provides immersive, personalized experiences for consumers.” Using this combination of AI, AR/VR and blockchain will surely create a highly intuitive and interactive user experience.

AI is expected to play an even bigger role in the metaverse once it becomes fully operational. Users are already creating customizable avatars that accurately represent themselves in the virtual world, which is a sign of things to come. The combination of AI, AR/VR, and blockchain is still in its early stages, so there is plenty of room for innovation and improvement.

Over time, we can expect to see even more realistic and lifelike avatars, as well as virtual worlds that are more tailored to users’ needs and interests. This will create a more immersive and engaging experience for all users, which is sure to attract even more people to the metaverse.

3. How does it work?

The metaverse uses augmented and virtual reality, artificial intelligence, and blockchain to create a collective virtual space that merges the real world with the digital world. Using these three powerful technologies in combination can result in truly immersive experiences for users, who are able to interact with each other using customizable avatars that resemble themselves. The use of artificial intelligence helps to create realistic and accurate virtual worlds, while blockchain ensures that user data is secure and tamper-proof. This combination of technologies also enables users to be rewarded for their contributions to the metaverse.

What will happen when AI finally becomes as good at telling stories like humans? 

In a world where information is constantly being bartered between people, it’s almost certain that there will come one day where machines can do most things better than us. But before this happens- or even if you’re not ready for the change -imagine how incredible your life would be with an intelligent creative partner by side! This is already happening. For example, Promethean AI is a speech-activated creative partner for 3D spaces. It helps you to design, visualize and share your ideas with others in a totally new way. You can simply talk to it and it will help you create whatever content you need, whether it be for work or play. With AI in the metaverse, users are able to interact with each other in more meaningful ways than ever before.

4. What are the benefits of the metaverse?

There are many potential benefits to using the metaverse, including:

4.1 Enhanced user experience and interaction – The use of augmented and virtual reality in combination with artificial intelligence and blockchain results in truly immersive experiences for users, who are able to interact with each other more realistically than ever before. This can lead to more meaningful social interactions and a stronger sense of community.

4.2 Increased productivity – The metaverse can be used for a variety of business purposes, such as training, product development, and marketing. It can also be used for educational purposes, allowing people to learn in ways that wouldn’t be possible in the real world.

4.3 More fun and engaging activities – The metaverse can be used for a variety of entertainment purposes, such as gaming, virtual traveling, and meeting with friends to attend events together. It can also be used in combination with reality-virtualizing technologies in the fields of design, education, and healthcare.

4. Which companies are already using this combination?    

Some companies that are already using the combination of augmented reality, virtual reality, artificial intelligence, and blockchain include:

  • IBM – IBM is using the metaverse for a variety of business purposes, such as training and product development.
  • Microsoft – Microsoft is using the metaverse to create more immersive gaming experiences. Microsoft’s Mesh for Microsoft Teams is a virtual meeting space that allows for multi-user interactions in a 3D environment. Participants can join a meeting by using an avatar and communicate with each other through voice or text chat.
  • Intel – Intel is also using the metaverse for immersive gaming experiences. Their Project Alloy is a VR headset that uses sensors to track.
  • Niantic – Niantic is using the metaverse to create more immersive augmented reality experiences. Niantic, the augmented reality platform that’s developing games like Pokémon GO has raised $300 million from Coatue. This impressive valuation is evidence of just how much success this company has seen in only two years since its inception!
  • Sansar – Sansar is using the metaverse for a variety of purposes, including gaming and socializing. Imagine being able to share your amazing VR experiences with others all around the world. Sansar is set out to become a social platform that will not only allow for this but also eventually enable consumers from different regions and cultures to enjoy these virtual worlds created by individuals they don’t even know!
  • WeChat – WeChat is using the metaverse for a variety of business purposes, including marketing and data collection. WeChat may also have something up its sleeves when comes to creating immersive multi-player games! The company registered over 20 metaverse-related trademarks for its apps within China and plans on adding more unique features with these upcoming releases.

As you can see, the metaverse is already being used by a variety of companies for a variety of purposes. The potential benefits are endless, and it’s exciting to think about all the possibilities that the future holds for this technology. Stay tuned for more innovations in the metaverse!


The metaverse is a whole new digital frontier that exists right now, but our technology has not caught up with the dreams of science fiction. However, some companies are starting to create this vision into a reality through the use of artificial intelligence (AI). AI is already being used within virtual and augmented reality to provide users with a more immersive, interactive experience. Industries such as education, business, and healthcare can significantly benefit from the incorporation of an enhanced metaverse. The sharing economy has proven extremely successful in many aspects; however, it may soon reach its peak if it does not incorporate the metaverse into its business model.

Now that companies are starting to integrate AI into their products, they can automate certain tasks to make them run more efficiently. The natural language processing (NLP) capabilities of many voice assistants today are already powered by AI. As NLP becomes more advanced, humans will be able to communicate with AI agents that can do a multitude of tasks for them, such as schedule a meeting or purchase a product. Businesses will be able to use the metaverse to their advantage through the utilization of AR and VR.

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