Data Monetization for Sales Excellence and Customer Loyalty
Trainer Profile
Arkadiusz (Arek) Skuza is an expert in the field of artificial intelligence and data monetization, with over 20 years of experience in advising the management boards of European and American companies. As a consultant and implementer of AI strategy solutions, Arek specializes in using technology to increase the efficiency of business processes, productivity, and sales and marketing. His achievements include generating savings of $13.3 million in AI-based projects, significantly shortening product development cycles, and improving sales metrics by 500%. His clients include Allegro, Ikea, Shell, Maspex, Modoma, Solereis, Krishome, and over 20 other companies from the US and Europe.
Arek is a highly regarded trainer and speaker who has conducted over 160 lectures and workshops in Europe and the US on business model transformation and the use of AI. He is a lecturer at American and Polish MBA programs. Arek was elected to the board of Tech Titans, actively engaging in the development of AI in the US state of Texas. His approach combines deep technical knowledge with a practical understanding of business needs, making him a unique expert in the field of AI and business innovation. Arek’s publications can be found at https://arekskuza.com/the-innovation-blog/.
Duration
- 2 days (8 hours)
Target Audience
- Sales professionals
- Marketing professionals
- Business development managers
- Data analysts
- Customer relationship managers
Objectives
- Explore innovative ways to monetize customer data ethically and effectively.
- Learn AI-enhanced strategies to extract value from data and predict customer behavior.
- Develop data-driven sales techniques that boost revenue and personalize customer interactions.
- Master the art of creating data-monetized loyalty programs that increase customer lifetime value.
- Gain practical tools to transform customer insights into profitable business assets.
Detailed Program
- Developing a Data Monetization Strategy: Frameworks and Practical Approach.
- Practical tools and techniques to turn customer insights into actionable business strategies.
- Measuring the ROI of your data-driven initiatives and their impact on your bottom line.
- Crafting data-monetized loyalty programs that incentivize customer retention and boost lifetime value.
Pricing Details
- Online workshop price: €3500.