AI Strategy for Business: Enhancing Customer Experience and Operations

Develop a practical understanding of AI implementation within your business strategy, with a focus on improving customer operations and experiences.
Arek Skuza Headshot

Trainer Profile

Arkadiusz (Arek) Skuza is an expert in the field of artificial intelligence and data monetization, with over 20 years of experience in advising the management boards of European and American companies. As a consultant and implementer of AI strategy solutions, Arek specializes in using technology to increase the efficiency of business processes, productivity, and sales and marketing. His achievements include generating savings of $13.3 million in AI-based projects, significantly shortening product development cycles, and improving sales metrics by 500%. His clients include Allegro, Ikea, Shell, Maspex, Modoma, Solereis, Krishome, and over 20 other companies from the US and Europe.

Arek is a highly regarded trainer and speaker who has conducted over 160 lectures and workshops in Europe and the US on business model transformation and the use of AI. He is a lecturer at American and Polish MBA programs. Arek was elected to the board of Tech Titans, actively engaging in the development of AI in the US state of Texas. His approach combines deep technical knowledge with a practical understanding of business needs, making him a unique expert in the field of AI and business innovation. Arek’s publications can be found at https://arekskuza.com/the-innovation-blog/.

Arkadiusz Skuza – Opinions on Training, Projects – Client Testimonials

Please see opinions on Arkadiusz Skuza’s workshop and AI implementation work at the link: Arek Skuza – Your AI & Data Monetization Expert

Arkadiusz’s experience and a comprehensive presentation can be found at this link: https://gamma.app/docs/Skuza-AI-AI-Workshops-and-AI-Consulting-Company-81ovv2cc1rv9lrf

Duration

    2 days (8 hours)

Target Audience

  • Business leaders
  • Managers
  • Strategic planners
  • Operations managers
  • Customer experience professionals
  • IT professionals

Objectives

  • Fundamentals of AI strategy and management.
  • Assessing organizational readiness for AI integration.
  • Effective management of AI projects.
  • Leveraging AI to optimize customer operations.
  • Enhancing customer experience through AI-driven insights.

Detailed Program

  • Integrating AI into your business, defining objectives, identifying areas where AI can deliver the most impact, and developing a roadmap for successful AI implementation.
  • Using AI to streamline processes, automate tasks, improve efficiency, and deliver a more seamless and satisfying customer experience.
  • Gathering and analyzing valuable customer data, gaining insights into customer behavior, preferences, and needs to personalize interactions and anticipate customer expectations.

Workshop Agenda

Workshop Introduction

  • Welcome and strategic objectives.
  • The AI transformation imperative: Competitive advantage in the digital economy.
  • Current state of AI adoption across industries: Leaders vs. laggards.
  • Workshop roadmap and business outcomes framework.

Module 1: AI Strategy Foundation

  • The 3-pillar Business AI Framework.
  • Customer experience transformation.
  • Operational excellence and efficiency.
  • Data-driven decision making.
  • Strategic AI readiness assessment exercise.
  • Technology infrastructure.
  • Data maturity.
  • Organizational capabilities.
  • Competitive landscape analysis.
  • Identifying your highest-impact AI opportunities.

Module 2: Customer Experience Transformation

  • AI-powered customer journey mapping.
  • Personalization at scale: Technologies and implementation approaches.
  • Conversational AI and virtual assistants for customer engagement.
  • Predictive customer insights and behavior modeling.
  • Case Studies: AI-driven CX transformation success stories.
  • Exercise: Reimagining your customer touchpoints with AI capabilities.

Module 3: Operational Excellence Through AI

  • Process automation and workflow optimization opportunities.
  • Predictive maintenance and resource optimization.
  • Supply chain intelligence and resilience.
  • Quality control and anomaly detection systems.
  • ROI modeling for AI operational investments.
  • Exercise: Creating an operational AI blueprint for your organization.

Module 4: AI Implementation Architecture

  • Build vs. buy decision framework for AI solutions.
  • Integration strategies for existing systems and processes.
  • Data infrastructure requirements and governance considerations.
  • Model selection, evaluation, and deployment approaches.
  • Ethical AI principles and responsible implementation.
  • Exercise: Designing your AI technology roadmap.

Module 5: Organizational Transformation Strategy

  • Building AI capabilities across the organization.
  • Change management for AI adoption.
  • Cross-functional collaboration models for AI initiatives.
  • Skills development and talent acquisition strategies.
  • Creating a Center of Excellence for AI governance.
  • Exercise: Developing your organization’s AI readiness plan.

Workshop Conclusion

  • Strategic priorities and phased implementation planning.
  • Key performance indicators and success metrics.
  • Executive alignment and stakeholder management.
  • Next steps and action planning.

Workshop Materials & Deliverables

Each Participant Receives:

  • Comprehensive AI Strategy Playbook with frameworks and implementation guides.
  • Industry-specific AI application catalog with use cases and vendor evaluations.
  • AI Readiness Assessment results and recommendations.
  • Strategic Implementation Roadmap template.
  • ROI Calculator for AI initiatives.
  • Digital access to all workshop materials and additional resources.

Organizational Deliverables

  • Customer Experience AI Transformation Blueprint.
  • Operational Excellence AI Implementation Plan.
  • Technology Architecture Recommendations.
  • Change Management and Capability Development Strategy.
  • Prioritized AI Initiative Portfolio.

Facilitation Approach

The workshop combines:

  • Expert-led strategic frameworks and industry insights.
  • Interactive business case development.
  • Cross-functional collaboration exercises.
  • Technology demonstrations and evaluations.
  • ROI and business impact modeling.
  • Implementation planning and prioritization.

All activities focus on practical business outcomes and actionable strategies that align with organizational goals and capabilities.

Customization Notes

The workshop will be tailored to your organization based on:

  • Industry-specific challenges and opportunities.
  • Current digital transformation initiatives.
  • Competitive landscape analysis.
  • Organizational maturity and capabilities.
  • Strategic business prioritizes.
  • Customer experience pain points and opportunities.
  • Operational efficiency gaps and goals.

This workshop is facilitated by experienced AI strategists and implementation specialists with deep expertise in customer experience transformation and operational excellence across multiple industries. Our facilitators bring real-world case studies and practical implementation experience to help you develop a comprehensive AI strategy aligned with your business objectives.

Pricing Details

  • Online workshop price: €3500