2 May 2019  4 min read

Local marketplace make ​more money because partnered with a startup.

The 'app' Manzaning offers more than 15,000 products from more than 150 neighborhood stores and four municipal markets in Barcelona, with the aim of facilitating the weekly purchase of frescoes in the Catalan capital and surrounding cities, such as Sant Just Desvern, Esplugues de Llobregat, Sant Feliu de Llobregat and L'Hospitalet de Llobregat (Barcelona).

In a Europa Press interview within the framework of the 4YFN show, the founder and CEO of Manzaning, Eva Tomàs, explained that this platform offers neighborhood stores an online sales solution to access customers who, due to lack of time, do not buy in their establishments and consume in large areas.

Tomàs explained that the 'app' allows buying 24 hours a day seven days a week because by text message or call. The customer can talk directly with the store and schedule their orders in one hour, receive it where you want in 60 minutes and even collect the products ordered in the establishment, and said that from 65 euros there are no shipping costs.

Currently, Manzaning collaborates with four markets. There is the Mercat de Porvençals, the Galvany, the Lesseps and the Sant Gervasi, and plans to expand its offer in two more markets during 2018, as well as to launch a new website to improve the experience of purchase: "We also want to consolidate in Madrid, where we have a pilot test and open in new cities"

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He stressed that the application has already registered 16,000 downloads and has more than 9,000 users, and Tomàs has ensured that these are customers who are looking for fresh products and who appreciate the quality of the outcome of proximity, but do not have time to go shopping. , and stressed that the user profile is a woman between 30 and 45 working years and with children.

He affirmed that the application's 'chat' was designed to reproduce the "live buying" experience as much as possible. It also allwos the stores and stops to get to know their customers, to keep them loyal and to understand their tastes, and he has assured that the number of affiliated establishments grows by recommendation, since it is the same collaborators who recommend Manzaning to other businesses.

The Mercat de Sant Antoni will sell online through Manzaning

Manzaning has reached an agreement with the Mercat de Sant Antoni. Customers of this Barcelona local market can make their purchases online through the app. Quality and fresh products from the establishments of this municipal market can be acquired through the app and the MANZANING website, by the clients.

Mercat de Sant Antoni

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The Mercat de Sant Antoni was found in September 1882. It was the work of the architect Antoni Rovira I Trias. The local market building is inspired by the buildings of Les Halles in Paris and the Mercat del Born in Barcelona. It was inaugurated by the Mayor of Barcelona, Rius I Taulet. In 2007, the reform works began. In 2009, the facilities of the old market were permanently closed, and the finalization project began. It is delayed due to the archaeological remained.

In total, the new market of Sant Antoni will have 235 establishments, of which 52 correspond to the fresh produce market (food), 105 non-food market, and 78 the Sunday market. Also, it has a self-service establishment and a non-food establishment. The total constructed area of the new market is 53,388 m2.

After several years of remodeling, the inauguration of the new market is scheduled for next May 23. Sant Antoni starts a new stage of modernization, digitized by the hand of the Catalan start-up Manzaning.

As the main competitive advantage for Mercat de Sant Antoni, this app is the only one that has a chat that allows the customer to directly contact the vendors. Buyers can request information, make the shopping list, and resolve their doubts. It keeps alive the spirit of the neighborhood purchase. Thus, customers can contact online with the establishments of the Sant Antoni market to make their orders and obtain personalized advice.


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